THE GOOD

I believe that the picture above displayed unity amongst the mannequins. Not because of the way that they’re dressed (even though they’re all in summer clothes), but because of the way that they’re sitting and because they all have the flowers on their heads. Being able to unify mannequins to blend in with one another, sale the current trends, and correctly relay the message that the store is trying to portray is hard, but the curator of this design did it very well.

THE BAD

I think that this was a terrible display because the children are not on one accord. Their outfits or the stance. The two mannequins on the right seem to be doing some kind of movement (karate, I assume), while the one on the left is standing straight up. To make this more unified, they could have had all active mannequins who were in some sort of stance other than standing straight up. Or, they could have had them all standing straight up with the girl in the middle to create some balance.

THE GOOD

I think that this display was a unique take on colors and levels, but all came together to be unified as one. Not only are these mannequins color blocked, but some of them have complimentary colored bags as well. I think that the curator of this display did so well because they really took the time to make sure the colors were in synch with one another instead of working against each other. Not only were the colors working together, but there was a sense of direction amongst the mannequins as well. Being able to incorporate color along with direction, I think is fairly easy, but being able to color block, play with levels, and have a clear direction is hard and the curator of this design killed it.

THE BAD

I believe that this is a bad visual display because there is too much merchandise in one space. This somewhat reminds me of the days when I woke at Forever 21 and teens would come in, destroy the store, and leave. I believe that this is a bad depiction of having lots of stuff in one area and it doesn’t work together. While the picture highlighted to be good in this post has alot going on, but everything is working together to make the window visually appealing.

THE GOOD

The display above is the perfect depiction of a formal balance visual merchandising display. Both sides are balanced and they work together to sale one another. Though they are the same products, they look really appealing together and will most likely draw customers in to turn a store visit into a sale. Because all of these products are pretty much the same, them being just about the same length allows visual perspective to be even more pleasing. I think that this display could almost be considered repetition too. So incorporating more than one merchandising is a pretty good tactic to encourage sales.

THE BAD

I think that this is a bad depiction of what a shoe display should look like. Eventhough this store may sale various styles of shoes, there is a way to display various styles without overcrowding the display space. There’s alot of shoes on display and they all seem to be on the same kind of racks, but there’s not any formal or informal balance due to the fact that you can’t really tell where one rack ends and where another begins. It seems as though the store didn’t have any direction and they just filled the window with everything they were selling at the time.

THE GOOD

THIS DISPLAY IS AMAZING! I love how it creates movement within the area and even an ombre of colors between that insinuate’s a fast runner. The LED lights that illuminate everything under it makes the colors pop even more. In addition to that, they have active mannequins that tell a story to the viewer. It clearly explains what the projected consumer should emulate and it demonstrates how functional the clothing is for the activity they’re going to part take in. Being that Nike is a store for athletes, their clothing is pretty functional across various sports. Running is something that is pretty much included in every sport so this message can be relayed to various athletes.

THE BAD

This display had the potential to be great, but the curator went too far with adding additional product in the window along with the mannequins. There is also no character to the display. From the looks of the clothing, this is an active store as well and there very well could have been active mannequins on display to actively show the functionality of the clothing. Even the colors on display aren’t terrible. Although they should have used a different hue of blue, but that’s not a dealbreaker for the potential of this window.

THE GOOD

I believe that this is a perfect way to be minimal, but effective at the same time. Not only does this store have a focal point, but it also has a color palette and options to mix-and-match with the trench coat to create the perfect travel outfit. This display highlights the focal point of this idea which is the trench coat. Two pairs of shoes to match, pants, glasses, a hat, and a shirt that can be chosen amongst the different choices. I think that this effectively delivers the message of this store. It tells the consumer that you can shop for the classic man here while still getting essential pieces that the unconventional man could use as well. It communicates a clear message, has a focal point, and shows the options that all men could be looking for so in my opinion, this is a really good and creative display.

THE BAD

I believe that this display is not only messy, but it’s confusing as well. There is no real direction, focal point, or creativity in this display. It doesn’t show any real products and it looks like a crazy kids birthday party. There is one mannequin being displayed with what looks like a shirt and a necklace, but there is no invitation into the store based on this one display. I don’t feel like the curator is trying to display or send a message either. It’s almost as if they just wanted to just put a display in the window just to save the thought of the windows being filled with something.

THE GOOD

This display really made me happy. Looking closely at the display, I want to assume that there is some kind of market near by that is locally growing and sourcing materials/produce for the neighborhoods market. Not only did it make me happy that this is a fairly productive display, but I’m happy that the community is working together to help themselves and their local farm. Anywho, this display was good to me because yes, there was a lot going on, but it tells a story about where these products are coming from, but also what is being sold. If you look closely, you can see flowers, eggs, cabbage, corn, and a barn meaning that milk may be sourced from this local farm as well. The little intricate pieces of this puzzle will eventually pull an inquiring mind in to wonder what all of the pieces mean and where they come from. Whoever curated this display, did an amazing job.

THE BAD

This display of merchandise is terrible. Not only is there no direction or creativity, but no elements of visual merchandising either. These two-tiered tables which are most likely displayed at the front of the store both have piles upon piles of products on them. There is no real design or thought put into what should be displayed or how it should be displayed. All of the products are simply just stacked on one another.

THE GOOD

I believe that this was a really good display because the neutral colors are in sync and there was also a focal point of the overall display. There wasn’t too much going on with this display and by the looks of the dress and bags displayed, the store is pretty conservative/upscale. Usually, there would be one focal point in the the display, but because this one doesn’t have too much going on, by the lighting, this one has 2 focal points (the bags). I liked this so much because it focused on the bag, but also included an outfit that wasn’t going to take away from the bags. Overall, the person who came up with this concept of something simple and clean, made a good choice with a simple dress.

THE BAD

I think that this display had the potential to be great, but there were too many themes going on. Between the flag, background photo, camping equipment, and the winter jacket on the left, I really don’t know where the curator was going with this. Maybe the store sales various sports equipment like a Dick’s Sporting Goods, but there’s a season for every sport and I dont believe that all of these products go in one space together. Not only is the space not cohesive, but it doesn’t have any sort of focal point either which is pretty confusing. Based on the background picture on the left, there should be soccer equipment in the space for now, then another theme can take over when the time comes.

THE GOOD

First, I would like to commend whoever thought of this idea because not only is it colorful and full of life, it’s creative and really grabs the attention of the consumer when they’re either first entering the store or while browsing. I think that this idea is a great symbolization of using what you have to appropriately convey a message to the intended audience. I think that this visual display includes the two merchandising tactics rhythm and emphasis. Rhythm is being able to guide visual movement without explicitly saying or expressing so. Emphasis is heightening the visual appearance of a certain part of the store. The team at Nike performed was able to include both of these merchandising techniques perfectly.

THE BAD

I think that this display is bad because it doesn’t have any synergy when it comes to color scheme or theme. There isn’t any visual movement between the pieces displayed nor is there emphasis on any of the other aspects of this display. Although I do believe that this visual display is bad, it isn’t all terrible because the products are displayed high enough for the customers to see them from across the store. Besides that, this display was a let down to say the least.

THE GOOD

I believe that this visual representation was not only creative, but it was colorful and eye-catching as well. The creator of this display used color as a merchandising strategy which includes various shades and tints of primary colors. Because these colors are somewhat a form of pastel colors, I believe this display was something displayed during the Easter season, which is a good marketing strategy as well because it goes with the holiday and the transition between selling period. Being that boys and men usually wear colorful chino pants during this season, Tommy Hilfiger is marketing to those people who get dressed in various pastel colors for pictures with the family to embark on holiday of fun. Overall, I believe that this visual display was a good one because they used color as a true marketing strategy.

• 

THE BAD

In this case, the visual display that this store has created would be a bad one. It seems as though they didn’t have any creative direction nor did they try to use color as a merchandising strategy. This display includes both bright and dark colors, prints, and solids as well. I honestly believe that the play on lengths and the mixture of mannequins takes away from the creative aspect of the actual pieces they’re trying sell.

Emily and I decided to do our Fashion Promotion Choice project on Spencer’s because it’s an unconventional store that we feel somewhat matches our personality and it’s one of the few local stores we felt would be good to analyze. Overall, we found that Spencer’s and visual merchandising do not mix. It’s almost like they put alot of products into the store for sale without any kind of organization at all. There weren’t any major signage, mannequins that displayed products, nor was there any floor signs that somewhat directed traffic through the store. There are some major changes that Spencer’s as a whole can improve their visual appeal, but the store serves it’s purpose and it’s customers well. From this assignment, I learned how to effectively spot marketing techniques and tactics and how to properly make a store visually appealing. Overall, I really enjoyed this project because it was hand’s on and I was able to build a good relationship with a classmate I usually don’t interact with.